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MBA in Marketing Management
Curriculum
4 Sections
26 Lessons
10 Weeks
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Semester 1
6
1.1
Business Communication
1.2
Financial Accounting
1.3
Micro & Macro Economics
1.4
Organisational Behaviour
1.5
Marketing Management
1.6
Quantitative Methods – I
Semester 2
6
2.1
Cost & Management Accounting
2.2
Human Resource Management
2.3
Strategic Management
2.4
Business Analytics
2.5
Legal Aspect of Business
2.6
Operations Management
Semester 3
7
3.1
Corporate Finance
3.2
Research Methodology
3.3
Project Pre-work
3.4
Brand Management
3.5
Consumer Behaviour
3.6
Integrated Marketing Communications
3.7
Sales Management
Semester 4
7
4.1
Indian Ethos & Ethics
4.2
Corporate Sustainability
4.3
International Business
4.4
Project
4.5
International Marketing
4.6
Services Marketing
4.7
Digital Marketing
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