Course Overview
Key Highlights
Learn general management principles and a solid understanding of businesses essential to compete in the corporate world.
Understand modern marketing practices and domestic and international marketing. Tour the marketing territory
Comprising traditional and new-age marketing.
Get the best-in-class learning experience with an indigenous learning platform. Study at your pace, and get access to live online and recorded lectures.
Learn from the best academicians-graduates of IITs and IIMs-and highly experienced industry veterans with immense experience.
Turn into an industry-ready marketer and create integrated marketing campaigns across platforms and markets.
Program Structure
The MBA in Marketing Management offers expert-designed insights into key management concepts.
2
Years Duration
4
Years Validity
4
Semesters
Evaluation
IA + TEE
Learning Experience
The convenience of studying anywhere anytime
Visit the Student Zone on our portal and mobile app to access all your courseware and other relevant
learning-related information.
Learn through online resources
Access e-books, journals and lecture transcripts. Get 24X7 access to recorded lectures. Interact with faculty to resolve queries.
Dedicated Student Success Team
You can submit your query via Ticketing Tool under Student Support, schedule a callback, or use the Chat Option (Mon-Sat,
9 AM to 7 PM).
Career Services
Access to Employment
Get 6 months access to IIMJobs, Updazz & Hirist to find a role of your choice; get your job applications highlighted, and improve profile ranking.
Coaching
Personalized one-on-one coaching from an expert to help create a roadmap that strategically drives your career and delivers
your career objectives.
Profile
Get expert mentoring on Resume building, Social Media Profiling, and Personal Branding to increase your
Chances of getting shortlisted.
Practice Interviews
Mock Interview-Get personalized one-on-one practice interview sessions to enhance your chances of succeeding at interviews for jobs, career.
changes, or promotions
Assessment
Assessment of your cognitive and behavioural skills through aptitude and psychometric tests to identify the
Most suitable career path.
🎓 MBA in Marketing Management
An MBA in Marketing Management is a specialist postgraduate degree designed to equip working professionals with
Advanced marketing strategies, consumer behavior insights, and data-driven decision-making skills. The program
Integrates business fundamentals with modern marketing technologies, analytics, and digital tools to create effective
marketing strategies.
Key Areas of Study:
- Marketing Strategy & Brand Management:- Developing competitive positioning, brand equity, and Market segmentation strategies.
- Consumer Behaviour & Market Research:- Understanding buyer psychology, data collection techniques, and consumer trend analysis.
- Digital & Social Media Marketing:- SEO, PPC, content marketing, social media analytics, and performance tracking.
- Sales & Business Development:- lead generation, CRM, B2B & B2C sales strategy, and revenue growth techniques.
- Marketing Analytics & AI in Marketing:- Marketing Analytics & AI in Marketing – Data visualization, predictive analytics, AI-driven marketing automation, and campaign performance optimization..
- International Marketing:- describes the strategies and processes used to promote and selling products or services across global markets. It focuses on the adaptation of marketing tactics to various The role of business today is to make profits but also to take heed of the cultural, economic, and legal environments while leveraging global trade opportunities.
Career Opportunities:
- Marketing Manager
- Digital Marketing Strategist
- Brand Manager
- Market Research Analyst
- Product Manager
- Business Development Manager
This MBA is designed to equip professionals with the strategic, analytic, and technological competencies to lead. roles in marketing.
Hiring Partners
Eligibility
The MBA Online program has the following eligibility criteria:
Bachelor’s Degree (10+2+3) in any discipline from recognised University or an equivalent degree recognised by
Association of Indian Universities (AIU) with minimum 50% marks at Graduation Level. (45% for SC/ST/OBC/PwD).
Fees Structure
Convenient Fee Payment Option:
Choose your preferred fee payment option:
Note
To get a detailed understanding of the fee structure, contact a student counsellor.
- Admission Processing Fee of ₹1,200/- applicable for all admissions.
- An initial amount of ₹10,000/- from the program fee will be collected at the time of registration.
- Exam fee: ₹800/- per subject
- Project fee: ₹1,500/- per attempt
- Students also have the option to pay the full program fee of ₹196,000/- if they prefer.
- The above-mentioned fee structure is subject to change at the discretion of the University.
- Any payment made via Demand Draft should be made in favour of “SVKM’s NMIMS” payable at Mumbai.
- Now avail loan facility to pay fees for the Program even without a credit card.
- EMI Facility (3, 6, 9, 12 months) available via credit cards of the following banks: HDFC Bank, ICICI Bank,
Axis Bank, Citi Bank, Standard Chartered Bank, HSBC Bank, Kotak Mahindra Bank.
Scholarship Policy
- The University offers special incentives to our armed forces, Defence Personnel and their immediate family
with a 20% concession on the program fee.
Cancellation/Refund Policy
Click on the link to
view Terms & Conditions for Admission Cancellation and Refund Policy.
Registration Process
Registration
Register online at online.nmims.edu. Fill up the Registration Form online and pay the
mentioned Admission Processing fee.
Document Submission
Candidate can upload the Gazette Attested photocopies of their documents.
- Academic Documents
- Photo Identity
- Passport Size Photograph
Fee Payment
Modes of Payment:
- Online
- Demand Draft in favor of ‘SVKM’s NMIMS’ payable at Mumbai
- (Finance options available)
Confirmation
On Document approval, Payment approval & Student verification your admission will be confirmed, and a
‘student number’ will be issued to you by the University.
Curriculum
- 4 Sections
- 26 Lessons
- 10 Weeks
- Semester 16
- Semester 26
- Semester 37
- Semester 47
Instructor
